Director Event Marketing - DreamHack Festivals

Marketing · Stockholm, Hägersten
Department Marketing
Employment Type Employee
Minimum Experience Mid-level

At ESL Gaming, we bring moments of magic and provide skills for thrills to hundreds of millions of people, every single day. We pride ourselves having enabled and empowered the global esports industry for more than two decades – “Creating a World Where Everybody can be Somebody”. Our Passion, Craft and DNA are to create and shape the world of esports, gaming tournaments, leagues and events through our millions of players, fans, heroes, through our people, and culture. That is our Superpower and now we are interested in yours! This is one of many reasons why ESL is a magical workplace where anything is possible and where you will thrive and experience a game-changing career.

Are you ready for a Game-Changing Career Experience?

As a Director of Event Marketing at ESL, you are surrounded by some of the brightest minds in gaming. Our hierarchies are flat, and your ideas and opinions are constantly in demand. Each day will be met with complex and challenging tasks we are going to solve together. Quick decision making allows us to create products & events which shape and define the nature of the esports market. We value team chemistry and teamwork above anything else, creating a friendly and fast paced work environment.

We are looking for a Director of Event Marketing to join our Global Marketing Execution team to support our DreamHack Festivals. You will create and lead marketing campaigns for our large DreamHack festivals across the globe. From concept and planning to execution and measurement. This position will work out of our office in Stockholm.

What you’ll do:

  • Drive popularity, attendance, ticket sales and viewership of DreamHack festivals
  • Create awareness and hype for events both globally for the brand, and locally for ticket sales through digital storytelling, content plans, digital marketing plans, creatives, local communities
  • Integrate marketing plans and storytelling with product brands and event productions
  • Integrate with local stakeholders on ticket driving initiatives
  • Develop a network and relations to local gaming related communities (unis, clubs, schools, cosplay/art, gaming communities, sports, retail)
  • Understand and capitalize on word-to-mouth marketing across specific communities
  • Map out important local influencers and stakeholders to engage with

What you need:    

  • University Degree in Marketing, Communications, Media Studies, Media Design, Journalism or equivalent experience in marketing, content agency or event promotion
  • Minimum of 7+ years of experience in marketing or agency work
  • Experience in ticketing for events, festivals, concerts, or conventions
  • Track record of running integrated media campaigns and producing creatives
  • Experience working with other creative teams, content producer, media agencies, product management, event ops, venues
  • Experience working with younger audiences in digital and real-life spaces
  • Knowledge of Adobe Photoshop or other design and content creation tools
  • Demonstrated ability to communicate in the English language, both spoken and written; Excellent copywriting skills in the English language required

About us:

ESL Gaming is the world's leading esports company. For more than two decades, we have been shaping the industry and leading esports and gaming innovation globally across the most popular video games, creating a comprehensive ecosystem with opportunities for players to go from zero to hero, and for fans to witness the best stories esports has to offer. Our portfolio consists of high-profile products such as the DreamHack Festivals, ESL Pro Tour, Intel® Extreme Masters, ESL Mobile, and many more, ranging from grassroots to global elite competitions. ESL Gaming is part of ESL Faceit Group. More information is available at


ESL Gaming is an equal opportunity employer. We are creating a world where everybody can be somebody. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Thank You

Your application was submitted successfully.

  • Location
    Stockholm, Hägersten
  • Department
  • Employment Type
  • Minimum Experience